Etisalat: Sonic

Etisalat, an Emirati telco provider, launched its interactive Etisalat Sonic campaign in the MENA region to bring people together despite the social distancing measures in place as a result of the COVID-19 pandemic.

Campaign details

Brand: EtisalatAgency: AdColonyRegion: EMEA

Strategy

Objective

In this thoughtful period, Etisalat continuously tries to maintain social distance and bring the missing feelings together by the way of social connectivity, entertainment with fast and reliable information sources. Etisalat reminds all of us that the world we live in will be a better place as long as people are together and act together, based on the motto "Together Matters" and they promise that they strive to do their part to fight against COVID-19 by gathering us by non-stop entertainment environment, superior internet connectivity, and to...

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