Ford Focus: Chain Interactive Stories

Ford Focus, an automobile brand, achieved a wide reach in Turkey with its interactive Instagram campaign.

Campaign details

Brand: Ford FocusAgency: Ingage MediaRegion: EMEA

Strategy

Objective

Ford carried its legendary heritage in the C segment to the smart automotive world of the future with the Ford Focus, and aimed to direct its innovations to consumers and make experiences visible. The biggest problem here was that the target audience was not fully aware of the technological features of the Focus.

While implementing the project, establishing maximum interaction with the consumer and customizing the Ford Focus experience were among the biggest goals.

Target Audience

Men between the ages of 30 and 45, ABC1,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands