Games 24x7/Rummy Circle: It's time to win it all

RummyCircle, an online card-based game, increased players of its game in India by delivering personalised content to potential players using geo-targeting methods.

Campaign details

Brand: Games 24x7 / Rummy CircleAgency: Affle

Strategy

Objective

Problem 

Rummy has been a skill-based card game played for fun with family and friends. However, in recent times, as people spent more time at home, they couldn't connect with like-minded players. Due to this, there was an imminent need for players to connect with more players online, with ease, on their mobile devices.

Context

RummyCircle, an online card-based skill game portal, aimed to connect like-minded players, who could: 

  1. have fun; and
  2. make money.

Objective

Drive new players on Rummy Circle's app, registrations and deposits for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands