Campaign details
Brand: Garanti BBVAAgency: Leo BurnettRegion: EMEA
Strategy
Objective
As a strategy of expanding mobile app's awareness and relevancy, we aimed to widen its digital channel range in order to reach both current and potential customers from as many channels as possible.
Target Audience
Our target audience is both current and potential customers who can perform financial and non-financial transactions through a user-friendly interface.
Creative Strategy
As trends are changing in the digital world according to consumers' needs and wants, the base idea of our strategy was to improve our mobile app according to...