Gojek / Le Minerale: Owning Ramadan moments during the pandemic

Le Minerale, the mineral water brand, collaborated with SMEs merchants in Indonesia.

Campaign details

Brand: Le MineraleLead Agency: GojekRegion: APAC

Strategy

Objective

For the second year in a row, Muslims are celebrating the holy month of Ramadan in the midst of pandemic. Social gathering restrictions by the authorities have forced people to stay at home, unable to have iftar together like we used to do in the past days. This situation has caused a surge in demand for food delivery services.

For Le Minerale the goal was clear. Le Minerale knew that in order to own Ramadan moments, they would need to collaborate with as many SMEs...

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