Google: OK Flipkart, deliver exceptional results

Google, a technology company, launched a campaign in India to promote the Google Assistant feature.

Campaign details

Brand: GoogleAgency: Flipkart AdsRegion: APAC

Strategy

Objective

Drive awareness about the Google ecosystem: about how Google Assistant works across multiple devices (mobiles, TV, IoT), educate users about how to activate it and the various ways of using it.

Establish the Google Assistant feature as a key differentiator for users while making purchases and hence increase sales.

Drive co-purchases between the three device categories and establish Google Assistant as the common thread.

Target Audience

The campaign was tasked with reaching the hundreds of millions of customers who flocked to Flipkart during the festive season...

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