GS Shop: Moloco dynamic creative optimization achieves 4000% ROAS

GS SHOP, a TV home shopping company, launched a campaign in Korea to increase active app users and the ratio of in-app revenue over total revenue.

Campaign details

Brand: GS SHOPLead Agency: NHN ADRegion: APAC

Strategy

Objective

GS SHOP is Korea's first-ever TV home shopping company — comparable to Amazon in the US — and recognized as an industry pioneer for the past 20 years. MOLOCO first helped the brand enter the mobile shopping market in 2019, driving installs and building a valuable customer base in two short months. In 2020, GS SHOP wanted to add to this success. MOLOCO began work on a new campaign targeting high-value customers and driving repeat purchases. Along with building on UA and retention goals,...

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