Campaign details
Brand: IntelAgency: Flipkart AdsRegion: APAC
Strategy
Objective
In a 450 million smartphone economy (in early 2019), with 2 out of 3 people accessing the Internet through more than one device, Flipkart, India's largest ecommerce marketplace, and Intel were tasked with one challenge.
Identifying a target audience of customers who had accessed Flipkart only through their mobile devices in the past year and then double-verifying that this was the only device type they used to access the Internet.
Target Audience
The target audience was the universe of all users on Flipkart who accessed the...