İsbank: Linkle Tahsilat

Isbank, a financial services brand, launched its new digital payment system, Pay by Link, in Turkey.

Campaign details

Brand: İşbankAgency: İşbankRegion: EMEA

Strategy

Objective

Linkle Tahsilat (Pay by Link) has been introduced as an alternative collection method in order to offer a solution to B2B collection and e-commerce payment processes. It enables merchants to accept payments whereby producing a payment link for each transaction without requiring a POS machine or a professional e-commerce website. The merchants who need to get paid can easily generate a payment link within the "Maximum İşyerim" application and share the link with their customers via e-mail, SMS and social media to receive instant payment.

These payment...

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