İşbank: Pay to the Future - Geleceğe Öde

Isbank, a banking brand, created a new platform called Gelecege Ode (Pay to the Future) to financially assist small- and medium-sized enterprises (SMEs).

Campaign details

Brand: İşbankAgency: VMLY&R TurkeyRegion: EMEA

Strategy

Objective

During the Covid-19 pandemic, many small and medium sized enterprises were financially afflicted due to lockdowns, therefore İşbank created a new platform "Geleceğe Öde" (Pay to the Future) aiming to reach out to these enterprises. 'Geleceğe Öde' platform offers these enterprises the opportunity to create their 'online shops' to sell vouchers to their frequent customers in return for the goods and services they will deliver in the near future once they start their businesses, and thus they would have a better chance for surviving the hardship....

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