İşbank: Virtual Assistant Maxi - Covid-19 Adaption

Isbank, a banking brand, ran a PR campaign across Turkey to raise customer awareness of Isbank's AI-based virtual assistant Maxi, who assisted customers throughout the coronavirus pandemic.

Campaign details

Brand: İşbankAgency: İşbankRegion: EMEA

Strategy

Objective

As COVID-19 (also called coronavirus) cases increased in numbers and severity in Turkey, people went into self-isolation in an effort to preserve their health. Like with more countries across the world, the pandemic put a halt to normal, everyday life. Seeing the effects of coronavirus, İşbank decided to proactively prioritize its customers' health, and implemented certain precautions to better adjust its services for the new isolated environment. İşbank's AI based virtual assistant Maxi was a major part of these precautions. Maxi's primary skill, mimicking a real human...

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