Kellogg's Corn Flakes: Make Your Kellogg's Bowl

Kellogg's Corn Flakes, a cereal brand, increased awareness and purchase intent in India by launching new flavours of its cereal and a promotional campaign to show consumers that they're made with real Indian ingredients.

Campaign details

Brand: Kellogg's Corn FlakesLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

1 out of 4 Indian claims to skips breakfast and only 3% of them consider that the breakfast is important meal of the day, few key finding from a study done by Kellogg's. In the same study "taste" came out as biggest deciding factor for food choices. Most of the times taste takes precedence over health and that's the reason Indians prefer having Paratha, Tea & Biscuit, Fried food for breakfast which doesn't give adequate nutrition or nourishments to begin an energetic day....

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