KFC goes TikTok #DoTheColonel

KFC, a fast-food brand, raised brand awareness in Germany with a TikTok hashtag challenge.

Campaign details

Brand: Kentucky Fried Chicken (Great Britain) Limited, German BranchAgency: BUTTER. GmbHRegion: EMEA

Strategy

Objective

April 2020: Germany is in quarantine, everyone is bored and no one knows what to do with their time at home. With our #DoTheColonel TikTok challenge, we brought fun and movement back into the living rooms of Germans. Its objective was to raise brand awareness among millions of new Gen Z and millennial digital natives, as well as increase the popularity of KFC's founder, Colonel Sanders, in Germany, it knew how and where to engage with their creativity –...

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