Kia: Sonet revs up with interactive voice ads

Kia, an automotive manufacturer, launched a campaign to establish itself in the Indian car market and promote its new model, Sonet.

Campaign details

Brand: Kia IndiaLead Agency: Innocean WorldwideRegion: APAC

Strategy

Objective

Kia is a multinational automotive manufacturer based in South Korea. In 2017, Kia founded its subsidiary company in India. aiming to produce several models that were developed specifically for the Indian market.

When Kia India launched its highly awaited Sonet in India (in September 2020), it aimed to capture the mindshare of connected consumers by introducing them to the AI Voice Command feature – Hello, Kia. This feature provided the Sonet users with voice-control over useful tasks such as navigation, switching on the AC,...

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