LA Rams: AR Uniform Reveal

The LA Rams, an American football team, created the first-ever augmented reality (AR) uniform reveal over Snapchat in the USA.

Campaign details

Brand: LA RamsAgency: Snap, Inc.

Strategy

Objective

After a messy break up in the mid-90s, the Rams left their storied history in Los Angeles behind for brighter midwestern pastures in St. Louis. Two decades later, they returned in true Hollywood fashion; they hired the youngest head coach in the NFL, signed star players, broke ground on a $5 billion stadium, and prepared to reveal new uniforms that represented their progressive leap into the future.

Two weeks before the hyped reveal of their new look, the sports world changed forever. COVID-19 transformed how sports leagues and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands