Campaign details
Brand: LA RamsAgency: Snap, Inc.
Strategy
Objective
After a messy break up in the mid-90s, the Rams left their storied history in Los Angeles behind for brighter midwestern pastures in St. Louis. Two decades later, they returned in true Hollywood fashion; they hired the youngest head coach in the NFL, signed star players, broke ground on a $5 billion stadium, and prepared to reveal new uniforms that represented their progressive leap into the future.
Two weeks before the hyped reveal of their new look, the sports world changed forever. COVID-19 transformed how sports leagues and...