Campaign details
Brand: LACTOGROWLead Agency: MINDSHARE INDONESIARegion: APAC
Strategy
Objective
Driving strong audience recruitment and retention by leveraging the grow happy philosophy.
As one of the key players in the Growing Up Milk mass premium segment, LACTOGROW seeks to overcome its main competitors and establish prominence in the category. As such, one key challenge that the brand constantly faces is recruitment of users. This requires us to find ways to maintain a stable awareness level, drive strong consideration to generate leads, and give reasons for customers to stick with the brand in the long run....