Little Caesars: #UnlockPretzelCrust

Little Caesars, a pizza chain, drove hype around the reintroduction of its Pretzel Crust pizza in the USA.

Campaign details

Brand: Little CaesarsLead Agency: McKinneyRegion: North America

Strategy

Objective

Little Caesars was bringing back a fan-favorite menu item but with a new approach. We wanted to show people that Little Caesars is a company that listens, and they're bringing back Pretzel Crust because FANS are asking them to — not just as a way to drive sales. But, if we could bring back Pretzel Crust AND sell a bunch of pizzas along the way, then mission accomplished.

Target Audience

No other pizza has developed as much of a cult-like following as Little Caesars...

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