Campaign details
Brand: Little CaesarsLead Agency: McKinneyRegion: North America
Strategy
Objective
Little Caesars was bringing back a fan-favorite menu item but with a new approach. We wanted to show people that Little Caesars is a company that listens, and they're bringing back Pretzel Crust because FANS are asking them to — not just as a way to drive sales. But, if we could bring back Pretzel Crust AND sell a bunch of pizzas along the way, then mission accomplished.
Target Audience
No other pizza has developed as much of a cult-like following as Little Caesars...