Campaign details
Brand: Lux / UnileverAgency: MagnaRegion: EMEA
Strategy
Objective
The main objective is to drive visibility at point of sales through store visits. However with demand for privacy and new regulations in place, first party data has become even more valuable than ever.
Unfortunately, some industries like CPG struggle with collecting this type of data. And not to mention, with cookies crumbling CPG brands are all the more at a loss for high quality consumer data.
The core objective of the strategy was to improve the Lux engagement of their target audience. They also...