Campaign details
Brand: Unilever / MagnumAgency: MindshareRegion: EMEA
Strategy
Objective
At Magnum, we believe a day without pleasure is a day lost. When COVID-19 broke out and took control of the world in an unprecedented way, communities all over the world needed to convert their daily sources of pleasure to indoor activities. As music has always been one of the major sources of pleasure in life, it was no surprise when our pleasure seekers started to consume more audio content than they ever did before.
We partnered with Spotify to provide a sensational experience to...