McDonalds: Quarantine Offers

McDonald's, a fast-food brand, launched an in-game mobile app to raise brand awareness in the Middle East.

Campaign details

Brand: McDonaldsAgency: Bruce Clay MENARegion: EMEA

Strategy

Objective

Our objective for this campaign was to target relevant and receptive users to create brand awareness about McDonald's burgers. During the pandemic, Mcdonald's needed to away to reach users to increase brand awareness. With the massive growth of gamification and our exclusive partnership with Activision, the campaign was immensely successful during the pandemic, and this can be seen by the number of engagements and interactions that the campaign received.

Target Audience

Our campaign targeted male and female audiences through first-party age and gender targeting which...

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