McDonald’s: Taskeeta

McDonald's, a fast-food brand, launched an interactive, gamified mobile campaign in Saudi Arabia to present its promotional meal.

Campaign details

Brand: McDonald's KSAAgency: AdColonyRegion: EMEA

Strategy

Objective

McDonald's Saudi Arabia continuously strives to appeal to everyone and provide anything they cherish with new tastes, exclusive promotions, and good customer relationships. Where the delicious fast foods meet with the clients, McDonald's keeps leading to the industry which is growing more and more each day. Especially with the iconic hamburgers, when the purpose is to attract users' attention, preferring the Little Tasty Meal with a playful and cheeky tone was inevitable. Tasty and iconic meal for KSA was in contact with millions of food-lovers each...

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