Campaign details
Brand: MINI CanadaLead Agency: Media ExpertsRegion: North America
Objective
In Canada, MINI is known for many things, most notably clever design and spirited performance, but few consumers realize that MINI also possesses fuel-efficient features. Looking to attract new potential buyers and drive more sales, MINI sought to increase awareness of the added value selling point that fuel efficiency brings by harnessing the power of search marketing.
In tandem, MINI was also looking to develop an omnichannel business tactic that pushes potential MINI buyers to visit a MINI dealership and book a test drive....