MPWR: PWR Takeover

MPWR, the digital telco brand, generated mass awareness and gained followers for the brand in Indonesia.

Campaign details

Brand: MPWRLead Agency: Mata AnginRegion: APAC

Strategy

Objective

MPWR is Indonesia's newest brand in the rising category of digital telco. The brand purpose is to empower Indonesian youth (ages 15-21) to take control of their digital life with personalized data plan, absolute control on quota usage management, and customized lifestyle offers and promos powered by AI.

The objective of MPWR's launch campaign was to generate massive awareness and gain followers for the brand through a launch campaign that would represent an empowering spirit. As social media is big to the TA, a specific...

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