Campaign details
Brand: mytaxiLead agency: mytaxiRegion: EMEA
Objectives
Our goal is to simplify people's lives when moving around smart cities, by reducing traffic jams and pollution. All our strategy is based on the following concept: "create everyday magic in city movement". That is the effort we mean to address.
The main challenge was two-fold since we dealt with two different types of clients. First, the drivers: we created a new opportunity for the digital transformation and, as a consequence, the survival of an old-fashioned industry. We have introduced them into the digital world, where the...