National Bank of Kuwait: Real-time location-based mobile engagement

The National Bank of Kuwait (NBK), a banking brand, designed a real-time, location-based marketing campaign for NBK mobile banking app users in Kuwait.

Campaign details

Brand: National Bank of KuwaitAgency: Mall IQRegion: EMEA

Strategy

Objective

Strategic Objective: To increase NBK's credit card revenues by engaging with customers at the right place and time with relevant content through push notifications. NBK and Mall IQ designed a real-time location-based marketing campaign for NBK Mobile Banking App users. The campaign was live for the second half of 2020.

Target Audience

Target Audience: NBK banking mobile app users who are already in a physical grocery shopping area with a shopping mindset. They received push notifications about NBK's discounts, offers, and rewards when...

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