Campaign details
Brand: NescaféAgency: Publicis
Strategy
Objective
Nescafé as a coffee brand always finds challenges in joining the conversation during Ramadan. Besides the fact that the consumption of coffee always reduces during this month, Nescafé, as an international brand, also faces more difficulties in riding on the Indonesia Ramadan season compared to its local competitors.
As the pandemic had hit Indonesia just before Ramadan had started, This situation only added to the challenge of communicating our brand during the holy month of fasting. Not to mention how some limitations are applied during this time. While social distancing...