Campaign details
Brand: ObsessoAgency: AdColonyRegion: EMEA
Strategy
Objective
OBSESSO was launched last year as a new iced coffee brand. Its positioning strategy is joy. The brand aims to increase awareness and come to the mind in joyful moments. With this main objective, the brand wants to reach its main target audience as well as establishing an emotional bond with them and becoming a friend. When the lockdown started and a few months passed without going out, OBSESSO wanted to tell its audience they can also enjoy at home. Music is a natural way of bonding,...