Campaign details
Brand: Oreo VietnamLead Agency: Publicis Vietnam & Indonesia & Spark Foundry VietnamRegion: APAC
Strategy
Objective
Oreo had launched their new equity campaign "Stay Playful" in late 2019 that focused on building an emotional connection between parents and kids spending quality time together as a family.
As the world entered Into the darkness of the pandemic In Q1 2020, and as lockdowns became the norm, It became more Imperative to ensure that families were finding more meaningful ways of spending increased quality Family Time together.
An opportunity presented Itself to further enhance Oreo's brand...