Campaign details
Brand: P&G - PampersAgency: Procter & GambleRegion: EMEA
Strategy
Objective
Background
Since 2019, Lebanon has been facing crisis after crisis, from an economic collapse, to a breakdown in the country's banking system and freefall of the Lebanese Lira, as well as a global pandemic, all of which have created a profound and ongoing effect on people's livelihood. The cataclysmic explosion that rocked Beirut on August 4th 2020 could not have come at a worse moment, further exacerbating an already serious economic, financial and social crisis, and hurtling the Lebanese people into a dangerous...