Campaign details
Brand: Panasonic nanoeXLead Agency: HAKUHODORegion: APAC
Strategy
Objective
As one of the top 10 countries with the worst air quality, Indonesia has a lucrative market for air purifiers, with a market size that is growing at a steady rate of 7% each year.*
In light of the pandemic, there is also an opportunity to meet the needs of consumers who want to stay healthy and virus-free, with a 57% increase in people talking about healthy living on social channels in 2020. **
Panasonic's new portable nanoe™X Generator air purifier was a great product...