PepsiCo: Most Popular IG Live Integration

PepsiCo, a food and beverages brand, leveraged Instagram Live to increase awareness of the brand and its new products in Turkey.

Campaign details

Brand: PepsiCo Beverage (Pepsi, Yedigun, Fruko Cool Lime, Lipton Ice Tea)Agency: OLIVER IstanbulRegion: EMEA

Strategy

Objective

Our main strategic objective was to increase brand awareness and engagement. The Covid-19 lockdown begun in March 2020. Instagram live usage has been increased during this period. Bartu Küçükçağlayan and Melikşah Altuntaş started a live program on Instagram "Mücbir Sebepler" (Force Majeure) and it has become the most popular daily live program in Turkey. Momentary views were around 80,000 and dozens of influencers and celebrities are following and participating in the program. Bartu & Melikşah used real-time...

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