Petrol Ofisi Sosyal Lig

Petrol Ofisi, a fuel products and lubricants brand, launched the Petrol Ofisi Social League in Turkey, in which it integrated loyalty cards into fantasy football games.

Campaign details

Brand: Petrol Ofisi Sosyal LigAgency: PromoqubeRegion: EMEA

Strategy

Objective

We wanted to increased brand perceptions as a modern, technological and innovative brand amongst the target audience and transform this into direct sales by establishing an emotional bond with them.

Target Audience

In our consumer research we have seen that the modern, technological and innovative perception of our brand is low among the users of vehicles under 30 years old. The target audience of our project was vehicle users under the age of 30 and potential vehicle users.

Creative Strategy

We set out to...

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