Campaign details
Brand: PlayStationAgency: AdColonyRegion: EMEA
Strategy
Objective
Marvel's Iron Man on PlayStation was a new title that was exclusive to PSVR, highlighting Marvel's Mightiest Heroes! PlayStation launched a mobile video advertising campaign to promote its VR game, Marvel's Iron Man VR, in the Middle East region, in line with the experience of the unique VR technology it offers to its users. With the PlayStation Iron Man VR mobile advertising campaign, PlayStation wanted to promote its VR game to the consumers and to increase its brand consideration by serving an interactive rich media experience video...