Provincial Electricity Authority: #SafeInTheRain

The Provincial Electricity Authority (PEA), a government enterprise, used TikTok to raise awareness about the safe use of electricity in Thailand.

Campaign details

Brand: Provincial Electricity AuthorityAgency: MojitoRegion: APAC

Strategy

Objective

The Provincial Electricity Authority (PEA) is a government enterprise under the Thai Ministry of Interior. PEA focuses on providing efficient and reliable electricity and related services for the development and sustainability of the Thai economy and society.

Rainy seasons in Thailand are often accompanied by rainstorms and thunderstorms which can lead to issues concerning the safety of electricity usage. In order to make the theme of safety and the economical use of electricity an interesting topic, PEA turned to TikTok as a platform that communicates...

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