RAKBANK: Prediction Meets Tradition - Striking Gold with Machine Learning

RAKBANK, a banking brand, tapped into the fascination and love for gold in India by launching the Gold Account, where gold lovers could buy, sell and save gold digitally.

Campaign details

Brand: RAKBANKAgency: UMRegion: EMEA

Strategy

Objective

Dhanteras, Onam, Diwali, an anniversary or even a simple gifting opportunity,buying gold is deep rooted in the traditional culture. Indians 'shimmering' passion for the yellow metal has and always will be everlasting resulting in often seen serpentine queues of customers outside any gold store during these occasion waiting to get their hands on something so dear to them.

Tapping into this fascination and love for Gold, RAKBANK launched the Gold Account, where gold lovers could buy, sell and save gold Digitally, at their convenience.

But changing tradition...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands