Campaign details
Brand: RAKBANKAgency: UMRegion: EMEA
Strategy
Objective
Dhanteras, Onam, Diwali, an anniversary or even a simple gifting opportunity,buying gold is deep rooted in the traditional culture. Indians 'shimmering' passion for the yellow metal has and always will be everlasting resulting in often seen serpentine queues of customers outside any gold store during these occasion waiting to get their hands on something so dear to them.
Tapping into this fascination and love for Gold, RAKBANK launched the Gold Account, where gold lovers could buy, sell and save gold Digitally, at their convenience.
But changing tradition...