Campaign details
Brand: redBus IndonesiaAgency: M&C Saatchi Indonesia
Strategy
Objective
Smartphone penetration in Indonesia is 56% of all mobile phones (statista.com). Using apps for all practical means from local transportation to mobile payments is the order of the day. The way people plan for travel has also changed. The adoption of apps for booking hotels, flight tickets and even train tickets from online travel agents (OTAs) is most common. However, behavior towards inter-city bus and shuttle bookings still remains traditional – where people physically go to brick-and-mortar ticket counters and traditional travel agents at bus...