Rexona: Soccer Star Challenge

Rexona, a deodorant brand, created a live FIFA football tournament for fans lamenting the cancelled sporting events in Indonesia and increased market share by 40bps.

Campaign details

Brand: RexonaAgency: emtek digital

Strategy

Objective

In March 2020, Covid-19 shut down the entire world of sports. All sporting events were cancelled, including the Euro Cup 2020. The coronavirus pandemic was affecting millions of people all over the world in many different ways. Many communities were in lockdown. As per social and physical distancing protocols in Indonesia, it resulted in the closure of public spaces. The outbreak of the coronavirus has had a serious impact on a number of football events in places where the spread of the virus has been most severe

Indonesia is...

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