Royale Health Shield: The antibacterial experience

Royale Health Shield (RHS), a paint brand, drove awareness of the hygiene benefits of its paint by launching a VR campaign in India.

Campaign details

Brand: Royale Health ShieldAgency: Madison Media

Strategy

Objective

Asian Paints, the pioneer's in the paints industry has always been known for its innovative work, be it in marketing or its products. One such new product launched by Asian Paints is Royale Health Shield. Royale Health Shield Luxury Emulsion is a revolutionary indoor paint equipped with Silver Ion Technology which kills 99% of infection-causing bacteria on a painted surface, providing a more hygienic environment at home. It also improves indoor air quality by reducing formaldehyde, a harmful pollutant. It is the first paint in India with...

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