S-26 Procal GOLD: The science behind exceptional #DariBelajarJadiHebat

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Campaign details

Brand: S-26 Procal GoldLead Agency: Ogilvy IndonesiaRegion: APAC

Strategy

Objective

The high premium growing-up milk segment lacks meaningful difference. Most brands communicate superior nutrients that will support children's smartness and offer back-to-back promotions to attract moms' attention.

S-26 Procal GOLD needs to break through the clutter. First, S-26 Procal GOLD sought to understand moms' tensions. Our moms realize that the future is unpredictable and ever-changing. They worry about whether they have prepared their children enough to have the ability to learn continuously and be successful in the future. Thus, they relentlessly look for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands