Sensodyne: GSK Oral Sensodyne

Sensodyne, a toothpaste brand, launched a gamified mobile ad in Saudi Arabia to demonstrate how the brand can help consumers overcome tooth sensitivity.

Campaign details

Brand: SensodyneAgency: AdColonyRegion: EMEA

Strategy

Objective

Dealing with tooth sensitivity pain, and/or experiencing bleeding gums is actually very common. In fact, globally, over 50% of people who suffer from tooth sensitivity also deal with gum problems. And almost half of them don't treat either condition with a specialized toothpaste. (Source:Ipsos incidence data 2015. Exc. Medicines.)

That is why Sensodyne wanted to show its target audience that tooth sensitivity pain, and/or experiencing bleeding gums can be overcome with Sensodyne through the power of mobile gaming in 2 different languages of the KSA, English and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands