Campaign details
Brand: SensodyneAgency: AdColonyRegion: EMEA
Strategy
Objective
Dealing with tooth sensitivity pain, and/or experiencing bleeding gums is actually very common. In fact, globally, over 50% of people who suffer from tooth sensitivity also deal with gum problems. And almost half of them don't treat either condition with a specialized toothpaste. (Source:Ipsos incidence data 2015. Exc. Medicines.)
That is why Sensodyne wanted to show its target audience that tooth sensitivity pain, and/or experiencing bleeding gums can be overcome with Sensodyne through the power of mobile gaming in 2 different languages of the KSA, English and...