Campaign details
Brand: Softlogic LifeAgency: Third Shift Media Solutions & ShiftRegion: APAC
Strategy
Objective
Business context
Softlogic Life ,a life insurer with a premium, customized product offering, rose from the 20th position to the 3rd position within 20 years. With the mission of becoming the market leader by 2022, and with competitors who'd been in the market for 9 decades and had large customer bases that were bringing in revenue through recurring premium payments, an aggressive, long term new business strategy was key for Softlogic Life. Only 14.4% of Sri Lankans have life insurance and...