Softlogic Life: Scratch and Text to Protect Your Life

Softlogic Life, a life insurance brand, increased registrations and monthly premium payments in Sri Lanka.

Campaign details

Brand: Softlogic LifeAgency: Third Shift Media Solutions & ShiftRegion: APAC

Strategy

Objective

Business context

Softlogic Life ,a life insurer with a premium, customized product offering, rose from the 20th position to the 3rd position within 20 years. With the mission of becoming the market leader by 2022, and with competitors who'd been in the market for 9 decades and had large customer bases that were bringing in revenue through recurring premium payments, an aggressive, long term new business strategy was key for Softlogic Life. Only 14.4% of Sri Lankans have life insurance and...

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