Spotify: Redefining concert experiences with Spotify on Stage

Spotify, a media services provider, launched activities on Twitter during the concert series Spotify on Stage to encourage fans in Indonesia and Thailand to engage more with the event and the brand.

Campaign details

Brand: SpotifyAgency: UM SingaporeRegion: APAC

Strategy

Objective

Spotify on Stage is a concert series by Spotify in Jakarta and Bangkok where thousands of music fans across Southeast Asia get a live music concert and can connect with their artists.

Social listening activities from Spotify on Stage in 2018 showed that while the audiences loved music and wanted to interact with artists and other fans, they only tweeted immediately before and immediately after the concerts, and they showed low interest in engaging with the Spotify brand during the event. The eagerness of wanting to...

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