Sprite: Summer Refreshment

Sprite, a soft drinks brand, reached 18-29-year-olds in Turkey by launching video content and how-to videos to solve their summer problems through WhatsApp and social media.

Campaign details

Brand: SpriteAgency: Carat Media TurkeyRegion: EMEA

Strategy

Objective

Sprite aimed to increase consumption and drive brand love among the 18-29 target audience and the campaign objective was to establish the brand as the enabler of self-expression, which brings sudden refreshment both in emotional and physical heat moments.

Previously, Sprite tried to own summer refreshment occasions limited to physical heat moments. This strategy was limiting us to cover insufficient refreshment occasions of our target audience. To enhance and diversify refreshment moments that Sprite can answer, we analyzed our target audiences' digital footprints and specified our brands' engagers....

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