STC Pay: Stay at Home Campaign

STC Pay, a digital wallet, drove app downloads with a three-phase campaign during the COVID-19 lockdown in Saudi Arabia.

Campaign details

Brand: stc payAgency: InMobiRegion: EMEA

Strategy

Objective

The goal was to drive adoption of stc pay's mobile app beginning in March 2020, as Saudi Arabia first went into lockdown as a result of COVID-19. With in-person banking and remittance options out of the picture, stc pay wanted to both drive installs and usage of the app. This was especially critical during Ramadan and Eid, with digital gift box and remittances options replacing in-person celebrations and gatherings.

Target Audience

The campaign was specifically targeted towards heavy mobile users and expatriate audiences in Saudi Arabia,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands