Swift Foods: Suki to Souk-e

Swift Foods, a food brand, launched a campaign in the Philippines to create an e-commerce platform to sustain business.

Campaign details

Brand: Swift Foods PhilippinesLead Agency: NuWorks Interactive Labs, Inc.Region: APAC

Strategy

Objective

The objective was clear. Keep Swift in existence in an extraordinary time in human history — where businesses, markets, and economies were shutting down due to the lockdown and the pandemic.

The strategy was to create an e-commerce platform for Swift, in a race against time.

There was no room for a consumer adoption curve. To sustain business, the platform had to be instantly usable — it had to hit the market running. It had to present inventory in real-time. It...

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