Swiggy: Delivering happiness at your doorstep!

Swiggy, a food delivery company, launched a campaign in India to increase app installations and orders.

Campaign details

Brand: SwiggyLead Agency: N/ARegion: APAC

Strategy

Objective

Problem Statement: Food delivery apps make life easier for the busy, stressed-out consumer who'd instead order food than cook. With free and fast delivery, affordable, and diverse choices, food delivery apps gained popularity like never before. The Covid-19 pandemic disrupted India's economy and pushed businesses like Swiggy, India's leading online food delivery platform, to adapt and continue to serve users in the best way possible.

Context:Swiggy is India's leading on-demand delivery platform with a vision to elevate the quality of life for the urban...

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