Tanishq Goes Real to Virtual to woo consumers

Tanishq, a jewellery brand, launched a virtual store in collaboration with selfie app Beauty Plus, whereby users could 'try on' its new jewellery ranges via selfies, to increase awareness across India.

Campaign details

Brand: TanishqLead Agency: Ventes AvenuesRegion: APAC

Strategy

Objective

Augmented Reality is rapidly branching out into today's reality. From social media filters to full-fledged gesture-driven apps, AR has brought virtual and real together. And when it comes to retail, AR has made engagement more fascinating and personal over the years. Tanishq, one of India's leading jewellery brands, saw the advent of AR and wanted to give its consumers a never-seen-before experience. Never in history, you would have seen a brand in a similar space integrating augmented reality to experience the product. This was our...

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