Campaign details
Brand: THE COFFEE HOUSELead Agency: THE PURPOSE GROUPRegion: APAC
Strategy
Objective
Growing up as a Vietnamese, the celebration of the Mid-Autumn Festival was considered a universal childhood experience. When the night of the full moon arrived, everyone in the family would gather around, and together we would enjoy the graceful moon and the delicious mooncakes, while children would merrily carry their lanterns. Kids let their imagination run wild to the moon to welcome Cuoi – a Moon Boy - and his fellows back to earth with the guide of light.
With cellphones and...