Tiki: Everything You Need

Tiki, an e-commerce platform, cooperated with Google and Facebook to make Tiki appear at the very first step in the customer journey to raise brand awareness and showcase products related to customers' needs.

Campaign details

Brand: TikiAgency: TikiRegion: APAC

Strategy

Objective

Founded in 2010, Tiki is now a fast-growing business-to-consumer e-commerce platform in Vietnam. The platform initially sold books, but it has since diversified to become an all-encompassing marketplace, selling a vast array of consumer goods with an average of 23 million customer visits, and around 4.5 million items shipped, per month.

Considering consumer metrics, Nielsen Vietnam has reported that Tiki is the most associated with 'authenticity' and 'two-hour delivery', characteristics that drive a lot of satisfaction to millions of loyal customers nationwide. The research agency also reported...

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